Signage is super important for businesses of all types, whether they have a physical store or not. You see, signage is often the first thing that catches people’s eye when they pass by your business or office, and it can leave a lasting impression on them. That means it’s a huge opportunity for you to make a great first impression on potential customers and attract them to your business!
To make sure you get your message across loud and clear, it’s important to have signage both inside and outside of your business. You’ll want to make sure you include all the essential details like your business name, branding, and any other important information that will help create a lasting impression on your customers. Trust us, it’s totally worth it and can have a positive impact on your business!
The benefits of having effective signage for your business can be summarized as follows:
Good quality signage accurately represents your brand and serves as the company’s first point of contact with your customers. Your signage’s appearance and visual appeal can affect how people perceive your business, including the quality of your products and services. In fact, impressive signage can attract up to 50% of your customers and around 10 new walk-in customers per week.
Better Brand Awareness
Signage can help convey your branding by incorporating your name, logo, colours, and imagery. People tend to remember the colours and imagery of the signage they see, which can help your branding stick in their minds. Consistent branding across all forms of signage creates familiarity and encourages customers to build a relationship with your business, ultimately leading to brand loyalty.
Signage provides a direct means of communication with customers and potential customers as everyone who passes by your business will notice your signage. It presents an opportunity to communicate more than just your business name and branding, as the quality and attractiveness of your signage can also convey the quality of your business. This direct communication can lead customers to make quick decisions about how they will interact with your business.
Having a Competitive Edge
For expanding your customer base and enhancing sales, it is crucial to distinguish yourself from your competitors, and one of the most effective ways to do so is through signage. By creating captivating signs, you can entice more individuals to visit your establishment, as opposed to your competitors.
Your business signs should be considered an integral component of your overall marketing strategy. Utilizing your signs as a marketing tool can be extremely advantageous for your business, and it is the most cost-efficient marketing technique available. In comparison to other marketing methods, signage is less expensive and can be utilized for extended periods, resulting in a cost of mere pennies per day.
To optimize the effectiveness of your signs as a marketing tool, ensure that your branding, messaging, and visual themes are consistent with your other signs and marketing materials. By maintaining consistency in portraying your brand, you can foster brand awareness and loyalty.
Effective signage has been proven to increase sales by attracting more people and encouraging impulse purchases. You can further increase your sales by employing complementary signs that advertise special deals or specific products and services. It is crucial to strategically place your business signs, especially your outdoor signs, to ensure that they are easily visible to passers-by, and customers can effortlessly locate your establishment.
Mobile Business Signage
Business signage can be highly advantageous for companies that lack a permanent physical location since several types of business signs are mobile. Examples of such signage include vehicle wraps, banners, tradeshow displays, sandwich boards, and more. These signs can be transported to various events, festivals, tradeshows, etc. The mobility of these signs enables companies to introduce themselves to new potential customers, thus increasing brand awareness. Vehicle wraps are particularly effective as they convert vehicles into moving business cards, promoting the business through its main service areas.
Effective use of signage can significantly impact a business, leading to increased brand awareness, a larger customer base, and ultimately more sales and higher revenue. Given their cost-effectiveness as a marketing tool, business signs are a must for any company, whether or not they have a brick-and-mortar location.
If you also own a business and wish to boost your brand awareness and sales through new signage, Affordable Signage can help. We design and create a wide range of business signs in Calgary, including interior and exterior signage, that attract customers and entice more people to visit.
You can get in touch with our professionals at Affordable Signage to learn more about the signage we provide by calling +1-587-433-0363 or writing us at: firstname.lastname@example.org